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Content Management Systems and Me.
February 21, 2011Posted by on
Knowledge of content management systems is important and applicable to the career of journalism. I feel that one pursuing a mass communications career should be introduced to these systems of managing anything from documents and data to movies and phone numbers. Personally, I am happy I was introduced to C.M.S’s, because as the internet becomes more prevalent in the journalism, managing information on the internet also increases in importance.
Two elements of the management systems stuck out to me. The first is the the importance of keywords. I never really comprehended how critical keywords are in blogs and other published works before we started studying content management systems. Keywords are what connect an authors content to the rest of the world. Well thought out keywords could be the difference between being on the first page on a Google search and being on page nineteen.
Another part of the content management systems I thought was interesting was the aspect of concise writing. I have learned about concise writing in past journalism classes but nowhere is getting to the point more important then when considering internet articles. Readers are spending less time looking through content and more time looking through different articles then ever before. That means a blog or articles title must be interesting enough to grab a readers attention while still following the importance of keywords I talked about above.
There are many applications of the concepts I have described above to my chosen field of journalism. For instance, if I were to work for a newspaper that needed a web site my skills in content management systems would be useful. Also if my employer wanted me to start a blog promoting my stories I would have a much better understanding of how to make that blog more accessible to many interested readers. This is more important as the individual journalist’s reputation becomes more separated from their employer. A third application would be the use of content management systems to manage my own online content. This would be a great way of keeping track of my blogs and understanding what people like reading about. With this information I would be able to be direct my writing more toward what people want to hear.