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Knowledge of content management systems is important and applicable to the career of journalism. I feel that one pursuing a mass communications career should be introduced to these systems of managing anything from documents and data to movies and phone numbers. Personally, I am happy I was introduced to C.M.S’s, because as the internet becomes more prevalent in the journalism, managing information on the internet also increases in importance.
Two elements of the management systems stuck out to me. The first is the the importance of keywords. I never really comprehended how critical keywords are in blogs and other published works before we started studying content management systems. Keywords are what connect an authors content to the rest of the world. Well thought out keywords could be the difference between being on the first page on a Google search and being on page nineteen.
Another part of the content management systems I thought was interesting was the aspect of concise writing. I have learned about concise writing in past journalism classes but nowhere is getting to the point more important then when considering internet articles. Readers are spending less time looking through content and more time looking through different articles then ever before. That means a blog or articles title must be interesting enough to grab a readers attention while still following the importance of keywords I talked about above.
There are many applications of the concepts I have described above to my chosen field of journalism. For instance, if I were to work for a newspaper that needed a web site my skills in content management systems would be useful. Also if my employer wanted me to start a blog promoting my stories I would have a much better understanding of how to make that blog more accessible to many interested readers. This is more important as the individual journalist’s reputation becomes more separated from their employer. A third application would be the use of content management systems to manage my own online content. This would be a great way of keeping track of my blogs and understanding what people like reading about. With this information I would be able to be direct my writing more toward what people want to hear.
The article 8 Must-Have Traits of Tomorrow’s Journalist by Vadim Lavrusik immediately grabbed my attention with the first section about entrepreneurial and business savvy. This concept struck me because the idea of starting my own paper has honestly never crossed my mind. Looking forward into the future of my career this business focused aspect of journalism is something I will need to improve.
As I continued to read Lavrusik’s article I was again reminded of my shortcomings. The second section was about how journalist’s with some background in programing are becoming more employable as primary new sources are moving online. Honestly, beyond the basic principles I know as much about programing as Snooki from MTV’s Jersey Shore knows about the specifics of President Obama’s Healthcare plan. For those of you that don’t follow Jersey Shore that is a small about. Again, this is a skill I will work hard to improve so I can keep up with this world of Mass Communications that is changing so quickly.
I am not completely void of journalistic skills. Two of the sections, one talking about basic journalism skills and the other referring to journalists of tomorrow needing to be social journalists, I have a solid base of knowledge to build from. I have always enjoyed writing and I believe I can improve my basic journalism skills all the time. The section about social journalism also fit my skill set because I feel I am skilled at communicating with people. The article spoke about how in this modern time credibility is becoming an individual burden to bear. I am confident in my ability to create a community through different forms of communication online and offline.
A skill I thought was surprisingly overlooked was more use of social networking sites like Facebook and Twitter. As the time goes by these sites continue to grow and are becoming a great way communicating with people. Going along with the community aspect of future journalism Lavrusik talked about the need to be open-minded in the storytelling of different stories. This is one thing I am excited to learn more about, because the world of journalism is improving so fast. I love that instead of getting a sunday paper that includes a picture and a well-written story, readers can now go online and get videos, graphs, and entire slide shows of pictures on the same article. This is an area I want to improve the most because it is the future. I do not want to be left behind.
This is my first attempt at making a blog. I am excited to give my thoughts to the world in a way that is interesting and humorous. I will draw on my experiences with all the great people here at Mankato State.